“Easy Retriever is the world’s easiest, quickest and most versatile fishing lure retriever on the market today.”

The Easy Retriever is manufactured by E.R. Manufacturing, Inc. in Cullman, Alabama by B.A.S.S. and FLW Outdoors Pro, Rick Leigeber.  The Easy Retriever is made with a piece of one or two ounce weight which is attached to a wire shaped like a paper clip.  This retriever is the easiest and most convenient lure retriever I have ever used.  It’s so easy and convenient that it can be placed in your shirt or pants pocket available for use when necessary.  I no longer need to search the compartments of my Ranger boat for a lure retriever. 
     The Easy Retriever can be used on any type of lure and it slides down your line without causing damage.   It can also be used in one foot or fifty foot of water.  In fact, with a little modification of the wire, the Easy Retriever can even be used to free Carolina rigs.  To use the Easy Retriever clip it directly onto your fishing line.  The Easy Retriever will slide down your line until it reaches the lure.  You may need to shake your rod slightly to release the lure.   Shake your rod tip gently so you don’t sling the retriever off of your line.  Due to the effectiveness of the Easy Retriever I have Thunder Shad crankbaits that I have used for years.
     The Easy Retriever is the original pocket lure retriever.  However, as with any great invention, there are those who copy it but due to patent laws have to modify the design.  The Easy Retriever is no exception; there are imitations on the market.  Most imitators believe they have improved the lure retriever, however, I have seen no improvement.  Don’t be fooled by big name endorsements or fancy packaging, go with the original “Easy Retriever”; you won’t be disappointed.
     A pack of three (3) Easy Retrievers costs approximately $5.00.  A crank bait can cost anywhere from $5.00 plus.  If you can save one crankbait the Easy Retriever has already paid for its self.

For further information on the Easy Retriever go to www.easyretriever.com

"As published in the August 2002 edition of The Sportsman's Magazine"